These case studies showcase the results of some of the work I’ve done. You don’t own our brand, you own your products and services, your brand is what your customers and suppliers think of you. With Brand Strategy you influence how you want them to see you.
Visual Identity
I was asked to create a new visual identity, including a logo update, for AXS Construction. The owner of the business is young and dynamic and works together with his two brothers. They focus on fun and modern projects and pride themselves on maintaining a positive attitude while solving complex problems.
After the initial meeting and research, I decided to present them with a new visual identity that addresses the following challenges:
- In the saturated construction industry, they needed to stand out while still appearing professional. The blue and yellow color palette draws attention while maintaining a clean, professional look.
- The logo had to be scalable, simple, and easy to remember. Displaying the AXS acronym in a bold, block-like font achieves this effectively.
- The visual identity needed to reflect their positive, youthful energy. The bold X pattern conveys that this company has the “X-factor” that sets them apart from the competition.
Visual Identity & Marketing Collateral
Belting Supply Services has been in business for over 60 years and is part of the Hadeco Group. As a leader in the belting industry, they needed fresh marketing collateral to reaffirm their expertise and give their staff the confidence to interact with clients while being proud of the brand.
I was involved in updating their visual identity to provide a modern, professional feel, putting them ahead of their competitors.
Although I couldn’t change the logo, I updated the following items:
- Email signatures, Business Cards & Letterheads
- Company Profile
- Product catalogues for six categories including product photography of all the products.
Architectural Presentation & Picture Enhancement
Viob Developments was asked to prepare a pitch presentation for an industrial building that will be converted into a classy office space.
I was tasked with softening and warming up the renders and compiling them into a presentation that effectively conveys the desired look and feel of the firm.
